Since the moment the company was created, in 1986, CDC's mission has been to spread simple technologies in order to introduce families to computers, and therefore contribute to the modernisation of the country.

On the basis of this philosophy, CDC has rapidly become one of the main the Italian distributors of IT products.

CDC's leadership is the result of winning marketing strategies such as:

• The communication strategy: meant to make the approach to technology simpler, from advertising campaigns to the furnishing of the sales outlets, from personnel formation to promotional leaflets.
  
  
• The multichannel strategy: CDC has been the first company in Italy to pursue a multichannel strategy in the IT distribution sector so that it has been able to reach effectively all market segments (consumer, small office/home office, small-medium businesses, PA and large corporate).
  
  
• The widespread distribution network: CDC was the first company to create a distribution chain for the sale of IT products (Computer Discount), and a network of specialised corners located inside superstore and shops of consumer electronics products. Moreover, CDC owns in Italy the biggest network of Cash & Carry with more than 30,000 regular customers operating in the ICT sector. Today with over 385 sales outlets, CDC has reached the total coverage of the Italian country.

As a confirmation of the fact that CDC's mission was correct as well as its strategy was a successful one, Giuseppe Diomelli received several awards, such as in 2001 the Entrepreneur of the Year for the E-Economy industry and in 1996 the Philip Kotler award for the best company marketing programme in Italy.