The mission to spread simple technologies led CDC to carry out some innovations in the distribution logistics. CDC was the first company to introduce a multichannel strategy in the IT sector and in 1987 it started the IT distribution era opening in Bologna the first Computer Discount, the distribution channel that soon became the basis of CDC's success.

But CDC's mission, to spread simple technologies, means also ease in finding a sales outlet that is organised upon the basis of the needs both of the consumer who has just approached IT, and of the consumer who is more expert, and who will therefore have different requirements. So CDC soon introduced other distribution channels meant to satisfy the needs of different market segments, such as the chain of Cash & Carry and the network of IT specialized corners.

Actually CDC's distribution network is composed by:

Retail channels:
CDC covers 100% of the Italian retail market through about 450 points of sale, divided in three chains: Computer Discount, leader in Italy for Computer Shops market segment, addressing to families, private users, professionals, small businesses; IT Corners, IT specialized corners addressing families and young people, located inside shops of Consumer Electronics products; AmiCo, network of associated shops for the sale of products to IT resellers. CDC is also a supplier of IT products for the large distribution sector trough agreements with the most important chains, such as Auchan, Ipercoop and Panorama.

Distribution:
CDC owns the biggest network of Cash & Carry with more than 30,000 regular customers operating in the IT sector (system integrators, software houses, ICT resellers, etc.). In 1998 CDC created one of the first e-commerce B2B web sites, www.cdcpoint.it, which allows IT operators to buy online all products traded by CDC.